Ensuring equity in high-stakes online advertising

In this blog post, I outline how existing advertising platforms do not prevent high-stakes ads from reaching different demographics at different rates. The post then describes how pushing this responsibility down to advertisers rather than addressing it at the platform leaves manipulating a complex system to those least aware of the system’s inner workings. She then proposes a simpler, more unified solution to this problem: advertising slots should be either targetable or untargetable, and high-stakes ads should be in the untargeted segment. Finally, the post concludes with a discussion of how this segmentation need not cost these systems substantial revenue if reserve prices are used appropriately.


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